Research & Insights

Cutting-edge research and insights for conversion optimization, retention, and digital marketing.

September 28, 2016

Trying to make a successful marketing strategy without measuring the key metrics to track results is like planning a long trip without a map. If you have a web map, the utility of it is to get visitors. However, the way you retain and convert people into customers depends on how well you can use […]

May 28, 2016

Social media is an essential part of your marketing strategy. If you leverage it correctly, you can create long-lasting relationships with your customers. However, marketers often become over excited about social media and dive into it without a clear strategy. And without a strategy, at best, it is a waste of time and effort – […]

May 28, 2016

Search engine rankings have become the primary traffic drivers for many websites and blogs, therefore optimizing a site for search engines is a critical component of any online marketing strategy. Search engine optimization, or just SEO, is a set of technical and non-technical activities that ensure people searching for the topic you write or the […]