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Nine SEO Tips to Improve Your Rankings

May 28, 2016

Search engine rankings have become the primary traffic drivers for many websites and blogs, therefore optimizing a site for search engines is a critical component of any online marketing strategy. Search engine optimization, or just SEO, is a set of technical and non-technical activities that ensure people searching for the topic you write or the products you sell will be able to find your site. The only problem is that SEO is rapidly changing and no one wants to be left behind because doing something wrong. If you are concerned about getting traffic, then this article is for you.

 

1. Use the right keywords

Using proper keywords is the first thing to consider when optimizing your SEO. Search engines don’t read the content as humans do; they see the content as a set of keywords. If you want to increase traffic, you must learn how to use proper keywords. The easiest tool that can help you is the Google Keyword Planner, it is free and it can show you an estimate for search phrases.

2. Keep track of your competitors

Only unique brand positioning can bring your business success and customer loyalty. If you think that competitive analysis is about stealing other’s ideas, you’re wrong because it’s about revealing their strong and weak points and finding competitive advantages for your company.

If you have ever wondered what your competitors are doing that means you’re thinking strategically and want to be confident about the approach of your own company. So, check the “private browsing” function of the browser you are using, search for the same product/service you sell and check the first page, ignoring advertisements on the top. These are your competitors. Are you different? Can you offer something unique?

3. Content is the king

It is vital to write high-quality, interesting content that people will be willing to read and share. Good content has a great chance of going viral and Google rewards this type of content heavily in the ranking algorithms. It doesn’t matter if you are writing an e-commerce store page, a blog post or a landing page. It should be better than others have, or neither your customers, nor Google will take note.

4. Optimize the page title

The HTML tag for the title is meant to be a description of the content on the page. Google sees it as the second-most important SEO element. Since Google only shows between 50-60 characters in the title tag, it is important to keep descriptions relevant, interesting, compelling, and short. Keywords should be featured toward the beginning, with the most important keyword in your title and also a keyword at the beginning of the article. It will also help if you add your company name somewhere near the end.

5. Optimize your headers

You can organize almost any page with a title (that contains a keyword) at the top and several headers throughout the page (which should also have keywords). Apart from the high SEO value, if used properly, headers help group relevant points and improve the readability of the article.

This optimization is helpful in showing Google what your content is about and attracting people who skim through the article. Therefore, be sure to make the headings catchy and well-optimized.

6. Optimize your images

Alt Tag is the most important element for optimizing images. Search Engines don’t see images, they use alt tags to understand what the image is about.

Also, if an image doesn’t load, alt tag will be displayed instead of the image giving readers information about it.

7. Use URLs properly

Permalinks are the URLs of your page. This is a critical SEO element that helps improve rankings as search engines analyze permalinks searching for keywords. There are different ways to make URLs SEO friendly, but most experts recommend one of these two formats:

  • example.com/the title of your post

  • example.com/name of the category/ the title of your post

As a rule of thumb, you want to have a permalink that defines what your content is about.

8. Use internal linking

Creating internal links to other pages on your site is a great way to make visitors spend more time on your site and reduce the bounce rate. Internal links improve crawlability of your content. It is easier for a search engine to index a new post if there are internal links to other posts. If your page has no links, the search engine will stop crawling your site, considering it a dead end.

9. Develop an external link-building strategy

And finally, external link-building is a practice of creating external links to your site. Google trusts those links, thus you should not only create great content that others want to share but also ask authoritative sites to link back to your pages.

Getting to the first page of search results is a dream of many companies. However, with millions of pages added daily to the web, it’s getting harder. But if you can write quality content and follow these SEO optimization techniques, we are sure it will be easier to achieve your dream.