A leading subscription delivery service reduces customer acquisition cost.
A subscription based kit manufacturer and distributor had a very low conversion rate. They investigated the problem and found that it was due to problems in their sales pipeline, but they were not quite sure where exactly it was occurring.
Vartheta setup a lead conversion funnel in Google Analytics in order to determine the abandonment rate and website metrics at each page the user visited for the checkout process. It then identified three key pages causing the lost customers.
Vartheta created four separate page designs for each of the poor performing pages and applied a statistical model in order to determine which one yielded the highest conversions. The result was an improvement in conversion rates by 30% and a reduction in the cost of customer acquisition by nearly 45%.
Ready to get started?Speak with a professional about your next project or schedule an in-person meeting.
Vartheta's website optimization report provides the latest techniques and trends used in the industry, along with a complementary website analysis.
Schedule an in-person meeting at our Manhattan office or schedule a phone call to discuss your requirements and receive a complementary analysis.