Vartheta helps a marketplace lender expand into a new sector A marketplace lender analyzes potential niches for expansion to achieve a greater return on investment.
A niche marketplace lender for credit consolidation was seeking to enter a new market that was previously untapped in the marketplace lending space and diversify by introducing a new asset class. They requested support in order to identify an untapped market and determine its profitability.
Vartheta analyzed a total of 15 asset classes across consumer and business markets from equipment financing to real estate, automotive, and merchant cash advances. It performed analysis into the competition, opportunities, and threats of each market in order to determine the most profitable one.
The solution taken by Vartheta resulting in the marketplace lender targeting the automotive segment and resulted in a new potential industry valued at over $19.0 B. An analytics model to determine the return-on-investment was created in order to more effectively demonstrate the profitability and risk for the industry as well as proposed website modifications to generate sales.
Ready to get started?Speak with a professional about your next project or schedule an in-person meeting.
Vartheta's website optimization report provides the latest techniques and trends used in the industry, along with a complementary website analysis.
Schedule an in-person meeting at our Manhattan office or schedule a phone call to discuss your requirements and receive a complementary analysis.