Research & Insights

Amazon reported that every time they speed up their site for 100 milliseconds, their revenue is increased by 1%. After that, Google announced that page speed is one of the key considerations in how their system ranks search results. Since then, many studies have been conducted to show the benefits of having a fast site. […]

Trying to make a successful marketing strategy without measuring the key metrics to track results is like planning a long trip without a map. If you have a web map, the utility of it is to get visitors. However, the way you retain and convert people into customers depends on how well you can use […]

Social media is an essential part of your marketing strategy. If you leverage it correctly, you can create long-lasting relationships with your customers. However, marketers often become over excited about social media and dive into it without a clear strategy. And without a strategy, at best, it is a waste of time and effort – […]

Search engine rankings have become the primary traffic drivers for many websites and blogs, therefore optimizing a site for search engines is a critical component of any online marketing strategy. Search engine optimization, or just SEO, is a set of technical and non-technical activities that ensure people searching for the topic you write or the […]