Research & Insights

Cutting-edge research and insights for conversion optimization, retention, and digital marketing.

January 6, 2017

Amazon reported that every time they speed up their site for 100 milliseconds, their revenue is increased by 1%. After that, Google announced that page speed is one of the key considerations in how their system ranks search results. Since then, many studies have been conducted to show the benefits of having a fast site. […]

September 28, 2016

Trying to make a successful marketing strategy without measuring the key metrics to track results is like planning a long trip without a map. If you have a web map, the utility of it is to get visitors. However, the way you retain and convert people into customers depends on how well you can use […]