Market-Entry Strategy

Vartheta provides market-entry strategy for a Bitcoin ATM and exchange A Bitcoin ATM company with over 150 machines seeks to enter new cities within the USA.

The Problem

A prominent Bitcoin ATM distributor and exchange was encountering challenges to enter locations across the United States in order to create awareness and inspire habitual adoption. They needed a strategy to help them more effectively create awareness around the machines.

The Approach

The approach taken by Vartheta was to test three market introduction strategies in three separate cities in order to determine the most effective with a combination of public relations, social media, and print based marketing.

The Solution

The result was an increase in the performance of the overall brand and an increase in the adoption rates in the most successful market-entry plan of 230%. Overall, the company has launched into an additional 35 cities within North America.

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