Research driven development

A software application for trial lawyers was having a challenging time informing potential legal clients about how their technology worked and the value that it provided. The text heavy website did not work well for time constrained legal professionals and distracted procurement managers. The result was custom graphics created and a design that focused on the most important information to efficiently educate legal professionals, provide pricing information, and establish a clear call-to-action prompting visitors to schedule a demo.

A full-service law firm needed a simple and industry compliant website on a CMS system that allowed administrative staff to make content changes without technical expertise, which showcased key partners and achievements of the company. The website also captured the culture of the firm and region to attract new high profile attorneys and showcase the industry focus of the company to demonstrate its areas of specialization.

A provider of market intelligence for the real estate industry had many customers with several different interests and was struggling to accurately segment users based on their specific requirements. Research was performed on each customer demographic and a pop-up was proposed to create a landing page and lead generation form with a specific demo for each classification of client. The result was more leads being generated and a more organized sales funnel that enabled the leads to be segmented based on priority and customer classification.

A startup company designed to help users find shared office space needed a full-stack website which enabled users to post shared office space and companies to browser space that was available. The complete requirements were analyzed, along with competing websites, with multiple versions of the home pages created to prepare a version which suited all customers, but focused on converting leads searching for shared office space.

A CPA firm needed a professional website to showcase its various services and top management in a manner that supported cross-selling and enabled it to adequately cover all areas of business. The company wanted to establish trust, credibility, and demonstrate its integrity for clients so color psychology was used with an informative and business professional website to educate prospective clients and cross-sell to existing ones.

A consulting company needed a professional website which demonstrated its innovation, but also clearly communicated its area of specialization and unique approach. A modern layout was created with custom graphics to clearly and concisely demonstrate the market positioning of the consulting firm in a new style which differentiated it amongst other consulting companies in its sector. The result was clearer and more distinct market positioning from the perspective of clients and potential partners.

A residential real estate company needed a website to showcase its properties with a back-end content management system it could use to quickly modify and upload properties in its portfolio. Several real estate companies were analyzed to assess their navigability and search functionality with branding designed to reflect the luxury real estate brand. The result was an increase of inquires through the website by 120% over the course of three months and an increase in bottom-line sales of 5%.

An innovative architecture professional wanted to display his work in an art gallery style manner to reflect the creativity and innovative approach, while retaining the functionality and practicality of his design. Several artistic websites were analyzed to effectively capture their theme and spirit, while adjusting them to incorporate the functionality and encourage visitors to solicit requests for services. The result was a modern and minimalist layout that resembled artistic themes, but still converted visitors into leads and showcased the top portfolio of the professional.

A leading provider of leasing management software needed a simple website to showcase its software and immediately engage prospective vendors and clients about the benefits and ease of use of the technology, while also establishing trust and credibility with prospective customers. The prospective sales funnels were created based on a sequence of interest, education, and conversion with multiple funnels created and tested to optimize inbound traffic. The result was a fully optimized website that increased conversions and generated more leads than ever before.

A global engineering centric management consulting firm needed a highly professional website to establish trust with visitors through content marketing, case studies, and a description of key management players. Several competitor websites were analyzed to determine their strengths and weaknesses, along with generating inspiration and understanding what to avoid by collaboration with the client. The result was a site which encouraged visitors to focus on trust and value-added content which increased conversion rates on prospective clients generated through outbound sales.