Research driven development

Vartheta creates stunning technology based upon meticulous reach and analysis.

Retail Industry

Working with some of the leading retail brands and consumer products, Vartheta has the ability to strengthen brand equity by building targeted websites that not only will increase brand engagement, but result in bottom-line conversion and increased return-on-investment for retail companies.

Adobe was in need of front-end development for its creative cloud department in order to expedite the completion of its revised designs. Vartheta assisted them to develop the designs, along with performing quality control and bug fixes to ensure it was completed to their standards and could withstand high traffic volume.
Nike was in need of a mobile application design for its marketplace on Android and iOS in order to showcase new product releases and enable users to interact with its brand. The traffic from their existing mobile application was analyzed to prepare an application optimized for interaction with new product releases and increase application interaction time.
A major airlines provider was seeking a mobile application it could improve the customer experience and increase efficiency by minimizing lines for airport ticket check-ins. The solution was the American Airlines mobile application, which enabled customers to check their flight status, print their boarding tickets, and bypass the traditional ticket vending process.
A leading fash deal website was seeking a way to further customize its user experience by recommending deals which were more appealing to its existing customer base. The pre-existing process required the user to select categories of interest, which often changed over time or did not reflect the user's actual purchasing behavior. The result was a modification based on website tracking and cookies which modified the interaction to be activity based rather than personal expression.
A textbook subscription website was in need of a design and development that enabled customers to either sell their textbooks to Chegg or rent them from the company, essentially serving as a marketplace for textbook rentals and exchange. Multiple designs of the website were created in order to properly optimize each conversion funnel.
The Chicago Cubs needed a website that effectively integrated Ecommerce into its existing ecosystem to sell more merchandise. Their existing site was also analyzed in order to determine key areas where potential obstructions to the sales funnel existed in order to re-design and develop that area of the site.
A major food & beverage franchise was seeking a mobile application which would enable users to order food in advance, browse the menu, and interact with the brand to build loyalty. The advanced ordering was promoted throughout their stores and resulted in user adoption which increased the overall efficiency and decreased the throughput time of the food, which resulted in increased the average sales volume by 12% across all franchise locations.
A retailer of computer equipment was generating low conversions on mobile devices and wanted to increase the conversion rates on the platform. Vartheta analyzed the root cause of the low conversion metrics and re-designed the mobile websites for tablets and phones to increase the conversion rates by 22% and the overall ROI on mobile related advertisements by 30%, increasing the average order price by 15% due to more efficient mobile searches, faster load times, and a more intuitive checkout process.
A leading manufacturer of athletic wear needed a mobile website and application which enabled consumers to interact with their brand, establish a brand identity, and acquire customer information for special sales & promotions. Vartheta worked with the company to research the consumer demographics and usage behavior, develop the mobile application, and provide six months of optimization support to continuously improve the application based on the initial round of user-interaction.
A leading provider of speaker systems needed a new website compatible with mobile and desktop devices to increase direct-to-consumer sales and adoption of new model version releases. Vartheta worked with the company to analyze its historical website interaction, along with elements of retailers selling its products to maintain a balance between direct-to-consumer sales, brand development, and new product awareness. The result was an increase from their direct-to-consumer sales unit by over 30% over a period of eighteen months.
A leading producer of automotive parts requested a mobile application that could be used by their internal team members to monitor inventory, shipments, and sales for managers. This internal application integrated with their existing ERP systems to more effectively control the flow of product from unfinished product procurement to downstream fulfillment and distribution, which increased the efficiency of their company substantially.
A social media application specializing in the content sharing market approached Vartheta to build a larger back-end database that could support a larger number of users and content that they share. Vartheta analyzed the existing structure of the database and moved the application to AWS Cloud Hosting, the result was an increase in the stability and file storage potential of the application, resulting in an increased user capacity.
case studies
Vartheta decreases customer acuisition cost for a bank using a social media strategy

A bank utilizes social media to acquire most customers.

Creating a telemedicine platform for the West African market.

A modern system designed to increase the quality and access to care with the Nigerian government.

Vartheta designs a strategy for a growing Bitcoin ATM distributor to expand globally.

A Bitcoin ATM company implements a creative digital marketing strategy.

Vartheta increases the ranking of a retailer by 345%

Retailer increases site ranking by improving user-experience.

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