Research driven development

Vartheta creates stunning technology based upon meticulous reach and analysis.

Media Industry

The media industry is founded upon creating and sustaining great user experiences, which is at the very core of Vartheta. THe company helps firms in the media industry to have an outstanding web presence while gaining and retaining users.

A visual effects company was in need of a website to accurately showcase its portfolio in an artistic and minimalist fashion. The design centered firm wanted to provide information for those seeking to learn more about the company such as prospective investors, employees, partners, and clients. A visual focused website was designed around high resolution background images and a main navigation tab with explaination text to support information about the company.
A content provider for food & beverage recipes was wanting a way to register more users to its Email list. Several variations were created and tested for both the optimal conversion rate and retention rates. The end result was higher revenue and repeated visitors through increased Email list subscription.
A public radio platform was in need of a website which more effectively featured its programs and encouraged users to engage with the site. It was seeking something minimalist, which appealed to an older target demographic and enabled live streaming directly through the website. Several designs were provided and the winner was selected based upon the one which generated the highest response for each of the featured programs as to enable user-friendly interaction.
An regional entertainment platform was in need of a ways to expand its target market by appealing to multiple demographics across families, millenial travelers, locals, and baby boomer professionals. Any analysis was done based on modifications to the home page segmenting the interest of each demographic in order to more effectively direct inbound visitors.
A regional news publication was seeking to improve the subscriber renention rate on its website for digital publications. Research was performed into the primary drivers which were resulting in sub-optimal conversion levels and the modifications were made in order to improve conversion rates. The revised site resulted in an increase of digital subscriptions by 13% and an increase in the length of subscription.
case studies
Vartheta decreases customer acuisition cost for a bank using a social media strategy

A bank utilizes social media to acquire most customers.

Creating a telemedicine platform for the West African market.

A modern system designed to increase the quality and access to care with the Nigerian government.

Vartheta designs a strategy for a growing Bitcoin ATM distributor to expand globally.

A Bitcoin ATM company implements a creative digital marketing strategy.

Vartheta increases the ranking of a retailer by 345%

Retailer increases site ranking by improving user-experience.

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