Research driven development

A digital storage company was searching for methods to increase the conversion of website visitors from traffic generated from third-party sources. The technical nature of its product appealing to developers and engineers required simple and efficient communication of the technology and value proposition. Close collaboration with the design, development, and product management teams resulted in a website which clearly and consicely reflected the value to technical professionals and resulted in a conversion increase of 12%.

An information security services provider was in need of a professional site re-design and development from its Wordpress CMS to custom HTML5 and PHP in order to increase the site speed and enable greater flexibility of website modifications. The company wanted to accurately reflect the technical expertise of its team and showcase its core competencies within the information security space both for products it sold as a software vendor and solutions it provided as a consulting firm.

A provider of NoSQL databases was in need of a website to help establish a brand identity in an industry that was historically using lifeless corporate branding in order to increase understanding and appeal to technical professionals. It also sought to support cross-selling initiatives of training and support to new or existing users and clearly demonstrate its key use cases in order to effectively convert users by creating awareness about new solutions that the prospects may not have considered.

An information security services provider was seeking to accurately communicate its products and services more effectively in order to communicate its area of specialization within the information security market and re-use its logo, the black duck, in order to establish brand recognition in an industry with very little branding. The result was a company which was more clearly communicated with strong brand loyalty than the many other information services providers with less specialization and branding.

A diversified provider of business software for technology providers was in need of a method to reflect the various solutions offered to prospective enterprise clients, along with accurately demonstrating the unique value proposition of the company overall. Several resources were also integrated to support a central hub for content marketing efforts of the company. The company's website re-design improved the efficiency of its content marketing campaign and resulting in more inbound leads.

An enterprise software company was in need of a new design in order to focus on the solutions for each use case of its technology to assist the outbound sales team in more effectively educating its customer base. The company wanted to effectively direct traffic from each target segment to the appropriate solution the software provided for their respective industry and function, which was done through navigation enhacements and design modifications.